关于试析FastToo试述Fast试述to试述Control!毕业设计论文范文

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试析FastToo试述Fast试述to试述Control!毕业设计论文范文

论文预读: as big as McDonald’s now. Yum’s development in the past ten years is largely dependent on China. Therefore, if the loss happened to the Chinese market, the company would be seriously impacted.                                                                                                         试析FastToo试述Fast试述to试述Control!毕业设计论文范文

  After establishing the first restaurant in Beijing in 1987, Kentucky Fried Chicken (KFC) finally“tasted” the crisis in China in over 20 years.

  According to the official website of KFC China, the U.S. fast food chain retailer had established over 4,200 restaurants in 800 cities of China by the end of 2012. It is the largest and fastest growing catering chain enterprise. However, behind the growing size, KFC is really having a hard time in China.

  Its parent company Yum announced that the bird flu has caused a 29% drop in the same store sales in China in April and KFC’s same store sales dropped 36%. In May, the same store sales of KFC further dropped 19%.

  Though Yum reiterated that KFC would return to the path of growth in China in the fourth quarter, but there are opinions saying that Yum’s expansion in China might reach its ceiling and the number of KFC’s restaurants might be maintained at 4,500 or smaller in the next three or four years.

   The influence of bird flu

  In January 2013, CCTV made an undercover survey into the feeding base of KFC in China and reported the scandal of “fast growing chicken”. The report said that many chickens sold by

摘自:学术论文翻译http://www.fgdxw.com

KFC were hastened in maturation by hormones. KFC made an official apology about this and promised not to use the hormone-driven chicken again.

  After the scandal of “fast growing chicken”, the bird flu was also blamed for the recent underperformance of KFC in China.

  Yum said that the bird flu began to cast a shadow over KFC’s sales from the first week of April, as its poultry-based food – fried chicken included – met the decreasing demand. This ultimately led to the dramatic decrease of the same store sales of both Yum and KFC.

  But the drop did not start in April. A month before that, Yum’s same store sales dropped 13% while KFC’s figure dropped 16%.

  The Chinese market is an important growth point for Yum’s global strategy. In 2012, the revenue in China amounted to US$6.9 billion and the Chinese market took 50.6% of the total income.

  Its financial report showed that Yum China had 5,275 restaurants of KFC, Pizza Hut and Oriental Dawn in 2012, up 17% from a year before.

  The analysts said that Yum oversped itself in establishing new restaurants in China in the past ten years and the pace is taking on an increasing trend. Presently, KFC is faster than its biggest rival McDonald’s – KFC’s number of restaurants in China is three times as big as McDonald’s now. Yum’s development in the past ten years is largely dependent on China. Therefore, if the loss happened to the Chinese market, the company would be seriously impacted.    The hidden trouble from fast expansion

  High speed does not mean high quality. Before the events of bird flu and “fast growing chicken”, KFC was frequently reported with quality and safety problems in China.

  On March 16, 2005, Yum China made a public announcement that the colorant Sudan I was found in its New Orleans Grilled Chicken Wing and Hamburger with New Orleans Grilled Chicken Led. It has ordered all the restaurants in China to stop selling these two products and destroy

摘自:毕业论文前言http://www.fgdxw.com

all the left raw materials. The incomplete statistical data shows that the event of “Sudan I” brought about the loss of 26 mill

论文随机片段:events of bird flu and “fast growing chicken”, KFC was frequently reported with quality and safety problems in China.  On March 16, 2005, Yum China made a public announcement that the colorant Sudan I was found in its New Orleans Grilled Chicken Wing and Hamburger with New Orleans Grilled Chicke